I would be very very careful trusting the displayed colors on the jaguar website config/build tools.
For example I really like "Satellite Grey" when I see real photo's and also see the actual paint on a car (or a set of paint chips for the F-type) at a car show. But when I see it on the config/build tool the color does nothing for me - it just doesn't look the same.
In the case of "Satellite Grey" take a look at this picture:
and here (below) is a 1) a 100x100 square pixel image from the build tool, and actaul 100x100 image from a photgraph and 3) a 100x100 picture from the 'pallet' in the build tool in which I selected the color "Satellite Grey".
My point is that nothing on the website in the jaguar build tools, e.g. 1) and 3) above, ever comes close to matching the real image e.g. a true picture image e.g. 2) above.
Even the ordering guide
doesn't seem do the paint colors justice (goto page 12). The product brief
gets a bit closer (page 19 below I show a cut image)
IMHO in the above chart it's kind of hard to tell the difference between "Satellite Grey", "Rhodium Silver", "Lunar Grey" let alone how they look on a real car in real light. In fact I think "Lunar Grey" truly ends much darker on a real car.
I would still recommend that you look at the color if possible at an auto show, F-type dealership reveal, or even if it is on a different car at a dealer lot. I know it's tough when you are doing a pre-order e.g. ordering a color sight unseen.
Update 6/21/2013 here's my shinny new Satellite Grey F-type glowing in the California Sun CLICK