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The Jaguar F-Type is hitting dealerships in America this month with a starting price of $69,000, so the British automaker is launching an advertising and marketing campaign to promote its convertible sports car.

The campaign, titled “Your Turn” will shine the spotlight on Jaguar’s newest sports car. The campaign will be seen on television, movies, print, digital, mobile and tablet, in addition to a social media campaign.

Stars featured in the advertising campaign for the F-Type include San Francisco 49ers quarterback Colin Kaepernick, ESPN commentator Stuart Scott, and Playboy playmate of the year Raquel Pomplun. The F-Type will also be incorporated into a Jimmy Kimmel Live commercial, integrated with the USA Network’s Covert Affairs, and highlighted on Speed TV.
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